1. Convenience: BOB World Digital Rupee allows for easy and instant transactions using a mobile device, enabling users to manage their finances and make payments anytime, anywhere without the need for physical cash or cards.
2. Security: The application employs robust encryption and multi-factor authentication to protect users' financial data, reducing the risk of fraud and unauthorized access to their accounts.
3. Features: Alongside basic banking tasks, BOB World Digital Rupee provides additional features like tracking expenses, setting transaction limits, and offering customized financial solutions, enhancing users' banking experience and aiding in better financial management.
1. Limited User Base: BOB World Digital Rupee targets mainly Bank of Baroda customers, alienating potential users from other banks who cannot access its features.
2. Usability Concerns: New users may find it challenging to navigate the app's interface, leading to a steep learning curve and potential frustration with its usage.
3. Security Risks: Digital transactions always carry cybersecurity risks, and users might be apprehensive about the safety of their financial data, deterring them from adopting the app.
