1. **Convenience**: OVO offers seamless payment options for various services, including online shopping, bill payments, and offline transactions, providing a one-stop solution for users' financial needs.
2. **Rewards Program**: Users can earn OVO Points with every transaction, which can be redeemed for discounts, making it beneficial for frequent users.
3. **Integration with Other Services**: OVO integrates with multiple platforms like Grab and Tokopedia, enabling users to utilize the app for diverse services, enhancing overall utility.
1. Limited International Usage: The OVO application is predominantly used in Indonesia, which restricts its usability for international transactions or travel.
2. Transaction Fees: Certain transactions on OVO may incur fees, which can accumulate over time, making it costly for frequent users.
3. Reliance on Internet Connectivity: OVO requires a stable internet connection to function properly, which can be problematic in areas with poor connectivity.
