1. **Health Incentives**: Macadam motivates users to maintain an active lifestyle by offering rewards for walking, promoting physical well-being and fitness.
2. **Financial Benefits**: Users earn money or discounts from partner businesses simply by walking, turning daily steps into tangible financial gains.
3. **Community Engagement**: The app fosters a sense of community through step challenges and social features, encouraging friendly competition and social interaction among users.
1. Battery Drain: The constant use of GPS and sensors in the Macadam app can lead to significant battery drain, reducing the overall lifespan and usability of the mobile device.
2. Privacy Concerns: Users need to share their location and personal data, which may raise privacy and security risks if the data is not properly protected.
3. Limited Reward Value: The rewards earned through walking may be perceived as minimal, potentially leading to user dissatisfaction and reduced motivation to continue using the app.
